In the ever-evolving world of social media and pop culture, few personalities have captivated the Nigerian public like Bob Risky. Born Idris Okuneye, the controversial socialite has managed to build a platform that consistently keeps people talking. Whether through his bold cross-dressing, flamboyant lifestyle, or outspoken nature, Bob Risky is a name everyone knows. However, despite this widespread recognition, a fundamental question lingers: Is Bob Risky a genuine celebrity, or does he fit into the category of a “yeyebrity”, a term used in describing individuals who seek fame without any discernible talent or contribution to the nation’s economic growth?

To answer this question, it is important to define what it means to be a celebrity in today’s social media-driven world. Traditionally, celebrities are individuals who attain fame through their accomplishments, whether in music, acting, sports, or other forms of entertainment. A celebrity, by this standard, earns their place in the limelight through hard work, skill, and talent.

However, with the rise of platforms like Instagram, Twitter, and TikTok, fame has taken on a new dimension. Social media has democratized celebrity culture, allowing anyone with an internet connection and a smartphone to build a following and become “famous.” This new breed of public figures includes influencers, YouTubers, and socialites, many of whom have no apparent talent beyond their ability to stir conversation, spark controversy, or share parts of their life that the public finds intriguing.

Given the foregoing backdrop, it is not a misnomer to opine that Bob Risky’s fame is largely a product of this new dynamic. With over five million Instagram followers, the socialite’s influence is undeniable. But is this enough to classify him as a true celebrity?
The reason for the foregoing misgiving cannot be farfetched as Bob Risky first burst onto the scene in 2016, when his bold decision to openly embrace cross-dressing drew widespread attention. In a conservative country like Nigeria, where discussions about gender and sexuality are often taboo, Bob Risky’s decision to flaunt his feminine appearance was revolutionary, and controversial.

Unfortunately, this controversy only helped to increase his fame. Bob Risky’s social media posts, which often feature him wearing elaborate makeup, designer clothes, and expensive accessories, attract millions of views and comments. He has become a fixture of Nigerian pop culture, regularly making headlines for his outspoken opinions and lavish lifestyle.

In many ways, Bob Risky embodies the modern influencer. He has successfully leveraged his platform to promote products, mainly skin-lightening creams and other beauty items, and to establish himself as a businessperson. His ability to monetize his online presence is impressive and demonstrates a level of business acumen that few “yeyebrities” possess.

Supporters of Bob Risky argue that his fame is a reflection of his ingenuity and boldness in the face of societal judgment. In a country where many people are afraid to express their true selves, Bob Risky has used his platform to promote self-expression and individuality. By pushing boundaries and breaking cultural taboos, he has paved the way for conversations about identity, acceptance, and non-conformity.
For many young Nigerians, particularly those within the LGBTQ+ community, Bob Risky is seen as a symbol of liberation. His refusal to be silenced in a society that largely rejects him has earned him a loyal following. In this sense, Bob Risky’s fame is not just about controversy; it is also about the role he plays in challenging the status quo.

Additionally, Bob Risky’s business ventures cannot be overlooked. He has turned his online fame into a source of income, endorsing brands, selling beauty products, and promoting his lifestyle. In a world where social media has become a key marketing tool, Bob Risky’s ability to capitalize on his influence is a mark of his entrepreneurial spirit.

Despite Bob Risky’s undeniable fame and financial success, many Nigerians are not convinced that he is a true celebrity. Critics argue that his rise to prominence is more about shock value than genuine talent or contribution to society. The term “yeyebrity” refers to people who are famous for being famous; individuals who attain attention through controversy or outrageous behavior but lack the substance to back it up.

Against the foregoing backdrop, it is not a misnomer to opine that for these critics that Bob Risky fits squarely into this category. His claim to fame is based largely on his ability to provoke reactions, whether through his cross-dressing, his lavish displays of wealth, or his outspoken personality. Unlike actors, musicians, or athletes who are celebrated for their craft, Bob Risky’s fame does not appear to be tied to any particular skill or talent.

Moreover, some Nigerians feel that Bob Risky’s influence is damaging. His promotion of skin-lightening creams, for instance, has sparked concern among health professionals, who warn that such products can have harmful effects.

Again, Bob Risky’s tendency to flaunt material wealth in a country where many struggle with poverty has also drawn criticism. For these reasons, many Nigerians believe that Bob Risky’s fame is shallow and undeserved.
The debate about whether Bob Risky is a celebrity or “yeyebrity” speaks to a larger issue in Nigeria and across the world: the changing definition of fame. In an era where social media has blurred the lines between celebrity and influencer, the criteria for what makes someone a public figure have evolved.

In the past, being a celebrity meant excelling in a specific field, whether it was music, film, or sports. Today, fame can be achieved simply by having a large online following and staying in the public eye. This shift has created room for individuals like Bob Risky to rise to prominence, even if their fame is not rooted in traditional notions of talent.

So, is Bob Risky a celebrity or a “yeyebrity”? The answer ultimately depends on how one defines fame. If we adhere to the traditional definition of celebrity, fame earned through talent and contribution, then Bob Risky might not fit the bill. His rise is more a product of controversy and self-promotion than any particular skill.

However, if we accept the modern view of celebrity, where social media influence and online presence are enough to build a brand and create a following, then Bob Risky is undeniably a celebrity. He has mastered the art of staying relevant, and in today’s world, that is often all it takes to become a star.

Whether you love him or hate him, Bob Risky has made an indelible mark on Nigerian pop culture. His fame may be unconventional, but it is real. As the debate continues about the nature of his celebrity status, one thing is certain: Bob Risky is not going anywhere, and for better or worse, he will remain a fixture in Nigeria’s social media landscape for years to come. So, given the foregoing argument, the question still begs for answer, “Is Bob Risky a Celebrity or “Yeyebrity”? As you ponder over the arguments made in this context, your answer to the question is as good as mine.