As World Heart Day draws near on September 29, the message of adopting a healthy heart lifestyle continues to resonate globally. However, it appears that many people, especially in Nigeria, are not heeding this critical call. Government authorities and non-governmental organizations (NGOs) have been doing their part to raise awareness, but it is clear that more needs to be done to penetrate everyday life and ensure that people take the message seriously.

The rising rate of heart-related illnesses and deaths is alarming, and yet, there seems to be a lack of understanding or perhaps indifference toward simple but life-saving practices that can help maintain heart health. Across the country, poor lifestyle habits such as unhealthy diets, lack of physical activity, and smoking continue to persist despite numerous awareness campaigns.

A drive through bustling urban centers such as Lagos and Abuja paints a vivid picture of how the message of a healthy heart lifestyle is not being taken seriously. Fast food joints, often patronized by people of all ages, thrive on meals that are high in unhealthy fats and sodium, major contributors to heart disease. The growing trend of consuming sugary drinks and processed snacks only adds to the problem, with many ignoring the importance of balanced, heart-friendly meals.

Take, for instance, the routine choices of many office workers. Long working hours often leave them with little time to exercise, and instead of opting for healthy lunch alternatives, they rely on quick, unhealthy fixes. Despite repeated reminders from health professionals to walk more, sit less, and engage in physical activities, sedentary lifestyles prevail. This lack of action is particularly concerning, given that physical inactivity is a major risk factor for heart disease.

Another instance of indifference is the continued high rate of smoking, particularly among youths. According to the World Health Organization (WHO), tobacco use is a leading cause of cardiovascular diseases, and it accounts for a substantial number of premature deaths. Despite government efforts to ban smoking in public places and increase tobacco taxes, the number of smokers remains high, with many unaware or indifferent to the long-term damage smoking can do to the heart.

One recent survey found that many smokers underestimate the dangers of smoking, seeing it as a habit that can be quit anytime without long-term consequences. Such misconceptions are dangerous and highlight the need for more aggressive campaigns that highlight the irreversible damage smoking does to heart health.

High blood pressure is often referred to as the “silent killer” because it shows no symptoms until it is too late. Yet, many Nigerians remain unaware of their blood pressure levels, either due to lack of routine checkups or simply because they do not see the need for it. Regular blood pressure monitoring and managing stress are crucial for preventing heart disease, yet people are often more focused on dealing with day-to-day stress without considering its impact on their heart health.

For example, a recent community health outreach in Lagos revealed that many residents had dangerously high blood pressure levels without even knowing it. Despite efforts to provide free blood pressure screenings, only a fraction of people showed up, and many of those who did were resistant to making necessary lifestyle changes after receiving their results.

Given the clear disconnect between heart health awareness and lifestyle choices, it is imperative for government authorities and NGOs to ramp up their efforts. While awareness campaigns exist, they must be more impactful, relatable, and consistent. One-time health campaigns are not enough; there needs to be a continuous effort to integrate the message of a healthy heart into people’s everyday lives.

Initiatives like free heart health checkups, public health education programs, and collaborations with workplaces, schools, and community centers can make a significant difference. Additionally, stricter enforcement of regulations against smoking, clearer food labeling, and better access to heart-healthy foods are critical steps that both government and NGOs can take.

As September 29 approaches, we must recognize that World Heart Day should not just be a day for symbolic gestures but a pivotal moment to recalibrate our efforts to promote heart health. The government, NGOs, and health professionals must intensify their efforts to raise awareness and drive home the urgency of a healthy heart lifestyle. Equally important, individuals must take personal responsibility to make heart-healthy choices every day.

In a country where heart disease is becoming increasingly common, we cannot afford to be complacent. The message is clear: A healthy heart is a key to a healthy life, and the time to act is now.