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Friday, 01 December 2023 05:58

“The music industry is a fickle business”- Simi pens open letter to her fans

Nigerian music sensation Simi reflects on the unpredictable nature of the music industry, emphasizing its fickle nature.

Simi expressed her gratitude for the unwavering support of her fans while acknowledging the challenges she has faced along her musical journey.

Despite a year that diverged from her plans, she remains grateful and hopeful, With 28.6 million streams and 3.6 million unique listeners, her Spotify figures are impressive.


Simi stated that she had challenges this year, She only released one ballad, falling short of her goal of releasing multiple songs and an album.


In her recent post, Simi openly emphasized the unpredictable nature of both life and the music business. She emphasized the complexities that exist behind the scenes of the industry and characterized it as unpredictable.

She expressed her sincere gratitude for her fans persistent support and emphasized that they have inspired her throughout her artistic career.
Simi also talked about the significance of streaming numbers, acknowledging them as symbols of the devotion and love of her fans.

She emphasized that her relationship with her fanbase is real and goes beyond platforms like Spotify.


The mother of one revealed her plan to postpone the release of her new song until next year, looking forward to a new beginning.

She shared her excitement for the future and advised her admirers to be ready for it.

Simi wrote:

My year didn’t go how I planned. I’m not mad about it; I’m just stating for the record. I’d be crazy to give life any ultimatums, because by design, life is unpredictable.

I only put out one song this year. A ballad. In the middle of the year. I had plans for multiple singles and an album. I did. But the music business is so fickle, it’s amusing. The wheels that turn behind the scenes are emotionless.

This epistle is dedicated to my fans. Despite the many long waits you have endured for my sake, you support me. Still.

Again and again. I don’t take you for granted and I hope that’s a truth you don’t forget. I wasn’t going to post this stuff, because I didn’t see the point. But you’re the point.

This is one app. So the numbers are only a symbol and I want to say that I see you. Thank you for seeing me too.

1 pushed my stuff to next year, because I like the idea of starting afresh. So, I hope you’re ready.”

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