For adverts Placement only email: [email protected]

Monday, 19 February 2024 09:00

“I once worked in a ‘pure water’ factory” – Joeboy reflects on his unforeseen journey to stardom

Popular Nigerian singer, Joeboy, has opened up on his early life struggles, recalling a time when he worked in a pure water factory during a university strike.

The Nigerian singer, who studied Human Resources and Personal Management, recounted his struggle to find a job during a three-month university strike.

Faced with the daunting prospect of unemployment, he eventually landed a job as a marketer in a pure water factory in Lagos.

“I was looking so hard for a job and couldn’t find any. Is this how I’m going to end up when I finish school?” Joeboy said during the interview.

Describing his life as a “miracle,” Joeboy emphasized that even though some advised against signing him, Mr. Eazi, the head of his previous record label, took a chance on him, leading to his unexpected signing to Empawa, where his musical journey took flight.

Joeboy pointed out the unexpected nature of his success, stating that not even his parents anticipated his foray into the music industry.

Despite initial skepticism, Joeboy has gone on to achieve what he claims to be “the best label deal in Afrobeats history in Nigeria.”


In a recent milestone, Joeboy has founded his record label, Young Legend, while maintaining his connection with Empawa.

In his words;

“I studied Human Resources and Personal Management. When I was in the university, there was a strike for like three months. So I decided to get a job and I was searching for a job for like three months in the whole of Lagos. I did not get one single job.

There was even a time I worked in a pure water factory as a marketer. At that point I was like, ‘I’m looking so hard for a job and I can’t find any. Is this how I’m going to end up when I finish school?’ So that was also a trigger. I told myself, ‘You really have to make sure you make it [in the music industry].”

187 times


Join us on Whatsapp Channel Subscribe to Telegram Channel