LeBron James is changing teams in the cola wars.
The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo.
The news was first reported Friday by Front Office Sports, then confirmed by ESPN.
His deal with Coca-Cola ended last year after he spent years hawking Sprite and Powerade.
A Coca-Cola spokesperson told Front Office Sports, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth. After many discussions with LeBron and his team, we mutually agreed to part ways.”