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But if you think you’ll be seeing photos of the latest fashion flood your social media feeds, think again. Torrential rain sees waterfalls form inside flooded New York subway stations
Because there’s no photographers allowed – and no men either.
Still, it’s expected to be a noteworthy event, with designers Roberto Cavalli and Jena Paul Gaultier featuring alongside local designers.
The event is being held at the Ritz Carlton hotel in Riyadh, after it was postponed twice due to organisers citing delays in issuing visa and problems with the venue.
Despite men being allowed at the opening ceremony earlier this week, it will be a female-only event as models won’t be dressed in traditional abayas. Photography is also banned.
This is just one of a number of progressive moves made by Crown Prince Muhammad bin Salman, the kingdom’s de-facto leader, who is hoping to improve the country’s global image and attract foreign investors.
Layla Issa Abuzaid, country director for Saudi Arabia at the Arab Fashion Council, said when the project was announced: ‘The first Arab Fashion Week in Riyadh will be more than a world-class event.
‘It is a catalyst through which we believe the fashion sector will lead other economic sectors such as tourism, hospitality, travel and trade.’